“We’re celebrating what’s special about the school,” said Mark Clinard, Adidas’ business unit director for football, baseball and motor sports. “The details are what speak to that. As we learned more at very beginning stages of partnership, we were looking at what’s special about Michigan. We put Bo Schembechler’s famous quote ‘Those Who Stay Will Be Champions’ in the hem of the authentic jersey. It’s not just about us just putting a logo on the program. We also have (silicone prints of) the 42 Big Ten championships on the inside of shoulder pad area. We can do everything with the outside of the jersey to uphold the honor and tradition. We’re putting more on the inside.”There is now visual evidence of those additions to the jersey, thanks to MVictors:
Tuesday, July 29, 2008
Inside of Michigan's New Jerseys Unveiled
Remember this passage from the Free Press article talking about Michigan's new adidas jerseys?
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1 comment:
Not a big fan of Adidas...I guess I'm being biased as I'll pretty much parallel Michigan sports to Nike for a long time. It'll take time to get used to.
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