I got an email from The Wolverine (Michigan's Rivals site) asking if I wanted to upgrade my subscription from monthly to yearly. Since I'm a college student who rarely has an extra $100 laying around, I almost immediately went for the delete button. Then I noticed their promotion:
Notice anything strange? Remember, this is going out almost exclusively to die hard Michigan fans. What genius decided that the Sports Illustrated promo picture should show the cover featuring the Appalachian State game? I still feel sick to my stomach every time I hear anyone mention that game, let alone see a picture from it.
Well done, Rivals. Enjoy my continued monthly subscription.